Founded in 2010 by Michelle Tay and Jade Huỳnh, Salon Deluxe Vietnam is a collaboration between Solitaire Media from Singapore and Oriental Media Vietnam. It serves as the premier platform for luxury brands, connecting them with Vietnam’s elite clientele. This exclusive Exhibition also facilitates engagement with local distributors and enhances brand presence in Vietnam’s flourishing luxury market.
Salon Deluxe Vietnam was inspired by the founders’ recognition of Vietnam’s growing demand for luxury brands among its high-net-worth individuals (HNWI). With over 25 years of experience in luxury media and event organization, including JewelGala and the Asia Yacht Show, Michelle Tay and Jade Huỳnh have leveraged their expertise from participating in global events like BaselWorld, SIHH, Watches & Wonders and the Cannes, Monaco Yacht Show. Their vision was to replicate these high-calibre experiences in Vietnam, catering to the needs of the burgeoning class of affluent consumers.
Salon Deluxe Vietnam is dedicated to delivering an unparalleled “Money Can’t Buy” experience. It acts as a crucial nexus for luxury brands, enabling them to share their vision and connect with well-suited distributors. The platform aims to provide luxury brands with an exclusive space to showcase their products and interact directly with Vietnam’s affluent market segment. Our goal is to craft a distinctive and elite environment that embodies the sophistication and exclusivity demanded by Vietnam’s luxury consumers.
