The Show

Salon Deluxe Vietnam, founded in 2010 through a collaboration between Solitaire Media from Singapore and Oriental Media Vietnam, emerged from the vision of Michelle Tay and Jade Huỳnh. Witnessing the increasing demand in Vietnam for luxury brands and the desire to serve the exclusive VVIP clientele within the country’s high society, the founders were motivated to establish a Salon Deluxe as a premier platform for luxury brands, not only enables them to connect with Vietnam’s elite clientele but also facilitates engagement with local distributors, industry players, enhancing their presence in the Vietnamese market.

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The Show


Over the past three successive Salon Deluxe Shows, we’ve had the privilege of hosting a diverse array of esteemed exhibitors. These have included luxury watchmakers, high-end jewelry brands, luxury car manufacturers, private jet and yacht companies, alongside various lifestyle brands such as Audemars Piguet, Blancpain, Breguet, Cartier, CAO Fine Jewelry, Daum, Embraer, Franck Muller, Jaeger-LeCoultre, Piaget, Porsche, Sarcar, Sartoro, Scavia, Stefan Hafner, Stenzhorn, Stefano Ricci, Vacheron Constantin, Van Cleef & Arpels, Zydo.

Impressive Numbers

8000 +
14 +
Years Of Experience
30 +
Past Exhibitors
70 M+
USD Value


With Vietnam’s growing High Net Worth Individuals, the brand’s aim is to provide thorough knowledge to new collectors. There’s an urgent need for collectors to deeply engage with Maison history, iconic collections, brand DNA, and the remarkable status of these luxury brands. This depth of insight is invaluable, elevating brand prestige, fostering recognition, and nurturing a profound understanding of the historical significance within each creation.

While the adage goes, ‘Time is Money,’ Haute Horlogerie redefines time’s essence. Join our MasterClass to immerse yourself in the world of high watchmaking. This is a chance not just to admire artisans’ artistry in crafting unique Métier d’Art pieces but also to uncover the narratives behind each caliber, the complexities of watch movement, and the functionalities like tourbillon, perpetual calendar, moon phase, chronograph, and beyond.

In today world, the surge of lab-grown diamonds, collectors face the challenge of discerning natural from lab-created gems. Our exhibitors offer expertise to unveil the stories behind each jewelry piece, intricate cutting techniques, diverse shapes, and the captivating true colors of gemstones. Explore the art of investing in exquisite jewels, grasp the value within each stone you own, and embrace the distinctive narrative that every creation holds.

Amidst the pandemic’s aftermath, individuals have adopted various means to exhibit their wealth. The importance of owning wealth untethered to location, truly personal and portable, has grown significantly. The ‘Art of Portable Wealth Investment,’ overseen by professional wealth management, offers insights into crafting exceptional collections, choosing prestigious brand names, selecting ideal diamond sizes, and building portfolios that grow in value over time.

Business Matching


Known as Vietnam’s ‘Millionaire Fair,’ Salon Deluxe curates its VVIP guest list, held in utmost confidentiality. The Show Opening Cocktail gathers the elite top 300 individuals from Vietnam’s high society. Following this, over the subsequent two days, exclusive private viewings (anticipating 1,500 – 2,500 visitors) will be hosted for the top ten priority banks in Vietnam. Each private viewing promises an opulent experience, accompanied by wine, champagne, and canapés, fostering an ambiance of luxury and relaxation, allowing visitors to immerse themselves fully while admiring the exquisite showcased creations.

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